Creating an original geocaching bike riding experience.
a. Market research to understand the needs and preferences of the target audience in Melbourne, Australia.
b. Competitor analysis to identify existing solutions, their strengths, and weaknesses.
c. User interviews and surveys to gather insights on user needs, expectations, and pain points.
We want to make it easier than ever to track your bike riding around Melbourne as you explore what our amazing city has to offer
a. Set clear objectives for the app, such as calorie tracking, route mapping, and ride statistics.b. Align these objectives with the business goals of the Melbourne-based company.
a. Create a sitemap to outline the app's structure and navigation.
b. Develop wireframes to visualize the app's layout and user flow.
Why — Creating something which is intuitive, simple to use, doesn’t discriminate based on previous ability and allows someone to succeed in what they’re trying to achieve the first time.
a. Design a visually appealing and user-friendly interface, considering the company's branding and target audience.
b. Incorporate relevant design elements, such as icons, buttons, and typography, that align with the overall app design.
a. Create interactive prototypes to test the app's usability and functionality.
b. Conduct user testing sessions to gather feedback and identify areas for improvement.
Understanding the people who will use the digital service, completing in-depth user research to discover behaviours, motivations and needs.
a. Collaborate with developers to build the app, ensuring the design is implemented accurately.
b. Continuously iterate and refine the design based on user feedback and testing.
a. Launch the app on relevant platforms, such as iOS and Android.
b. Monitor user feedback and app performance, and make necessary updates and improvements.
